publication . Article . 2014

Roadmapping for sustainability: Evidence from an Italian-based multinational firm

Arena, Marika; Chiaroni, Davide;
Open Access English
  • Published: 01 Jan 2014
  • Publisher: s.l.: International Journal of Business Science & Applied Management
Abstract
The paper analyses the process through which an Italian-based multinational company that competes in the fashion and accessories industry, developed a roadmap for its sustainability strategy. The paper discusses the use of roadmaps, as a valuable instrument for fostering change and supporting strategic thinking about sustainability. Research methodology is based on participant observation and leverages on a work conducted by the authors in tight relations with key actors in the company on a time frame of 18 months. The paper shows how the case company designed its sustainability roadmap, with the aim of posing individual behaviour at the centre of the change pro...
Persistent Identifiers
Subjects
free text keywords: sustainability, roadmap, participant observation, ddc:650
Communities
Energy Research
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